Sustainable innovation involves making intentional changes to a company's products, services, or processes to generate long-term social and environmental benefits while creating economic profits for the firm per researcher Richard Adams. With this comes its own intricacies, nuances, and challenges of management. Right from managing technology to people’s expectations at workplace, customers’ expectations of what and how their needs will be fulfilled by business entities is real and live. Agility, Analytics, AI & ML, Big Data

and Blockchain have made inroads into every industry and have become an integral part of the professional landscape.

Project management professionals must ride the ripples and waves that these disruptive innovation forces create. A flexible mindset, willingness to embrace the changes of disruption and most importantly the deftness to adapt and learn from the environment is the key to ride high on these waves.